Ekant Singh Industrial Designer
An industrial designer, architect, and artist at heart Ekant Singh crafts sculptural furniture pieces for expansive homes. Deeply inspired by European design language, his work bridges art and function, transforming everyday living into an experience of elegance and story. Every curve, edge, and texture in his creations speaks of quiet luxury and thoughtful craftsmanship. This wasn’t just a logo revamp it was a translation of personality into design language. From the earthy boldness of his color palette to the hybrid logo forms, every element now speaks Ekant’s language where art becomes livable, and life becomes design.
Case Study
The Brief
The goal was clear: rebrand Ekant Singh to align with his evolved artistic direction and architectural finesse.
What he wanted:
- A revamped logo system
- An expressive identity that’s modern yet timeless
- A color palette that feels both earthy and edgy
- Branded collaterals that echo his philosophy of detail, depth, and design
Brand Identity Approach
1. Dual Logo System
To capture Ekant's multifaceted identity, we built a two-tiered logo system:
• Primary Logo (Monogram):
The letters E & S interwoven into a symbolic design. Paired with the tagline “Art to Life”, it reflects the harmony between function and form. Minimal yet impactful.
• Secondary Logo (Wordmark):
A bold, typographic representation of “Ekant Singh”.
▪️ Custom-designed in Sheff calligraphic fonts
▪️ Balanced curves and structured lines a nod to both artistry and architecture
▪️ A unique blend of deep brownand fluorescent orangegives it an art-forward edge
The dual logo structure allows versatility one for artistic expression, one for architectural authority.
Color Palette
• Brown: Rooted, warm, and earthy represents the organic materials in his furniture pieces.
• Fluorescent Orange: Unexpected, vibrant, and bold symbolizing the artistic spark in every design.
The contrast creates a visual language that’s both inviting and avant-garde.
Collateral Design
The identity extended into a full suite of designer collateral for his studio and client touchpoints:
• Custom-designed boxes with layered textures
• Minimal tapeswith his monogram repeat pattern
• Branded envelopes and wrapping paper
• Premium visiting cards with foil emboss and color-blocking
• Event passes & thank you cardsfor the Art to Life Lounge launch
Each piece was designed to be tactile, collectible, and immersive like his work.
