The Brief

The goal was clear: rebrand Ekant Singh to align with his evolved artistic direction and architectural finesse.

What he wanted:

- A revamped logo system
- An expressive identity that’s modern yet timeless
- A color palette that feels both earthy and edgy
- Branded collaterals that echo his philosophy of detail, depth, and design

Brand Identity Approach

1. Dual Logo System

To capture Ekant's multifaceted identity, we built a two-tiered logo system:

• Primary Logo (Monogram):
The letters E & S interwoven into a symbolic design. Paired with the tagline “Art to Life”, it reflects the harmony between function and form. Minimal yet impactful.

• Secondary Logo (Wordmark):
A bold, typographic representation of “Ekant Singh”.
▪️ Custom-designed in Sheff calligraphic fonts
▪️ Balanced curves and structured lines a nod to both artistry and architecture
▪️ A unique blend of deep brownand fluorescent orangegives it an art-forward edge

The dual logo structure allows versatility one for artistic expression, one for architectural authority.

Color Palette

• Brown: Rooted, warm, and earthy represents the organic materials in his furniture pieces.

• Fluorescent Orange: Unexpected, vibrant, and bold symbolizing the artistic spark in every design.

The contrast creates a visual language that’s both inviting and avant-garde.

Collateral Design

The identity extended into a full suite of designer collateral for his studio and client touchpoints:

• Custom-designed boxes with layered textures

• Minimal tapeswith his monogram repeat pattern

• Branded envelopes and wrapping paper

• Premium visiting cards with foil emboss and color-blocking

• Event passes & thank you cardsfor the Art to Life Lounge launch

Each piece was designed to be tactile, collectible, and immersive like his work.

Burgerhouse

TOST

Tressence

Krunal Ariwala Designs

GMG Studios

JB Architects

Ekant Singh Industrial Designer

Kavira

Tushar Mistry Design Studio

Chamfers n' Fillets